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Brand Noise

3 décembre 2009 // Filed under Uncategorized

project by : Ankhita, Malovika and Sunayana

The main objective of this workshop was mapping. We came up with individual ideas : malovika’s idea was to map the effect of brands on people using a questionnaire and according to the answers she decided to make an interactive quilt by incorporating LED lights in it, Ankhita’s project idea was about brand concentration in Bangalore and making a patchwork quilt using the map of bangalore, where as my idea was about mapping the primary colours using a sensor and converting the data into sound. Finally we decided to club all the three ideas into one and work as a group. Our final project proposal was about brands and their correlation with electro-magnetic waves. We are trying to map the concentration of brands in two most commercial places in Bangalore – Commercial Street and MG road; we are also mapping the electro-magnetic pollution caused by these brands which is generated by the illuminated sign boards and the use of electricity.

We started by going to these two places and photographing the brands existing in these places. To record the sound of the electromagnetic waves we created a sensor using copper wire which detects the waves, after this we went to commercial street and brigade road to record the electro-magnetic sounds using the device we made. We Were able to record some interesting sounds particularly from the generators, CFL lights, ATM machine and open wires. We also created brand patchwork maps and collage on a software called patchwork maker which would be finally transfered on to t-shirts.

some links that we refered to for inspiration:

http://www.ambientperformance.com/connection/archives/sl-brand-map-v12-thumb.jpg
http://www.designboom.com/weblog/cat/10/view/4899/map-quilts-by-leah-evans.html
http://worldquilter.wordpress.com/2007/07/01/map-quilts-planning-and-execution/
http://www.google.co.in/imgres?imgurl=http://www.inhabitat.com/images/pillows.jpg&imgrefurl=http://www.inhabitat.com/2005/09/07/&h=272&w=537&sz=31&tbnid=KVzc-koPCae3DM:&tbnh=67&tbnw=132&prev=/images%3Fq%3Dled%2Bfabric&hl=en&usg=__OFjdm00qQb-z-zqBWfg4yAQDnjA=&ei=E-wMS5y6F9WZkQXI0LyNBA&sa=X&oi=image_result&resnum=5&ct=image&ved=0CBoQ9QEwBA
http://www.arduino.cc/en/Main/ArduinoBoardLilyPad

Brand hoardings

Levi's square

Electro-magnetic sensor

This device was created very simply by just winding copper wire around a circular object to make a a large loop which is then attached to a chord . This chord can then be plugged into a sound recorder or a camera to record the sound of the waves. The copper wire detects the vibration which is converted to sound by the sound recorder

recording electro-magnetic waves from a generator